Welcome to OTHERWORLDLY
Introducing the brand and the bigger picture
Welcome to OTHERWORLDLY: A New Approach to Astrology and Spirituality
Welcome to OTHERWORLDLY, a brand dedicated to redefining spirituality for the modern seeker. OTHERWORLDLY is more than just a lifestyle, it’s a community of people seeking to align Spiritual Functionality* with modern living. The mission is to demystify spiritual wellness, making it accessible and relatable for everyone – you can embrace spirituality while still appreciating human imperfection and material things. At OTHERWORLDLY, we celebrate the diversity of spiritual practices and beliefs, emphasising that wellness is a personal journey that doesn't have to conform to any specific mould, as long as it contributes to your growth and well-being.
*[More on this in the next article]
OTHERWORLDLY: Behind The Brand
Now to address my readers directly, welcome to OTHERWORLDLY! Your support means a lot so thank you for reading and/or subscribing. Whilst I will remain anonymous for the time being, I’d still like to provide some context behind the brand and my story.
I noticed a significant gap in the spiritual and astrology world. Beyond the surface level of horoscopes, astrology often seems exclusive, only interesting to seasoned astrologers. I’m generalising of course, but many people new to astrology or similar esoteric knowledge are hesitant to fully embrace it due to stereotypes that label it as geeky, nerdy, or something for the ‘different’ ones. Through first-hand experience, speaking with friends and observing how their opinions have evolved over time (from rejecting its existence to hesitantly curious), I realised there was a need to present astrology in a modern, unique way. The creation of OTHERWORLDLY stems from a desire to modernise astrology and spirituality.
OTHERWORLDLY aims to break these stereotypes by integrating astrology with fashion, beauty, health, and aesthetics. I wanted to merge all of my interests into one cohesive brand so that I could create a space to discuss all of these topics without it feeling out of place, somewhere that reflects myself and my friends/community. Through this brand, I want to show others that astrology can be both cool and authentic. I’m fed up with the misinformation and fake spiritualists, especially influencers who lack genuine experience or knowledge, focusing only on whatever concept is trending. This platform is about bringing real, lived experiences to the forefront and sharing them in a way that resonates with today's world.
I personally haven’t found a brand that lives and breathes this for real. I have however, seen many brands use astrology and spiritualism as a commercial tool after seeing its popularity increase. My focus is on helping people and fostering a genuine community where we can all learn and grow together. This isn’t another ‘health and lifestyle’ blog for the sake of jumping on the bandwagon. This is a long overdue sharing of insights, real life experience and knowledge that I have accumulated over the last decade. Astrology/spirituality has been more than just an interest or ‘hobby’ for me - it’s been a way of life; I genuinely live my life using astrology on a daily basis because I have a deep obsession for decoding the unknown. Long before it became a trend and a commercialised tool, astrology piqued my curiosity when I was 18 years old and from the age of 21, I started to teach myself how to read charts and interpret meanings of planetary movements correlating with real life events, using myself and my friends as experiments. Since then, I’ve studied with top astrologers, furthered my self-taught study, and branched into other areas of spiritual and wellness topics. When I’m not obsessively reading up on spiritualism, wellness and beauty, I’m spearheading brand strategies for Fortune 500 companies – so no, not your typical ‘woo-woo’ spiritualist stereotype. I started this blog not only due to the loving, persistent nagging of my friends, but to genuinely help others in whichever way possible as I believe that’s my true purpose in this lifetime; to lead, to nurture and to guide. You can trust that OTHERWORLDLY will share a raw and authentic account of spiritual and lifestyle experimentation.
Why I Created This Substack
I felt that creating a blog was the best way to channel and document my learnings and personal experiments. Sharing stories helps us to connect to the collective, which is why I want to share my decade long study in astrology and spirituality in hopes to guide others in fostering a deeper connection with themselves, navigating their unique spiritual paths. I understand the challenges that come with grasping the technical aspects and true essence of astrology, which is why I'm here to provide you with straightforward insights and meaningful value. Along the way, I'll also share the spiritual practices and products that have personally brought me a sense of balance and harmony. This blog explores the depths of spiritual & cultural practices, astrology, and wellness, alongside an appreciation for aesthetics, cosmetics, art & culture. I'm bridging the gap between the spiritual and material.
My aim is to try and change the way people approach and engage with spirituality, offering a deeper understanding than new-age spiritualism. I want to promote the importance of finding grace and balance within oneself, not having to look externally outside of yourself to receive ‘enlightenment’.
Here’s a few points I want you to take into consideration:
· I’m not here to convince you astrology is real – I’ve done enough research to know that for me personally, it is. I always say, astrology is a language, it exists whether you believe in it or not, just because you cannot speak it doesn’t mean it is imaginary. This blog is not an excuse for me to preach to people or justify my beliefs, it’s open to those who are curious about living in alignment. Follow me only if it helps you, inspires you or connects with you.
· I don’t have all the answers and I will never claim to – As I mentioned, this blog acts as a research study where I share with you that I have learned over the years, as well as what I am currently interested in. Any ‘Gurus’ that claim to have all the spiritual knowledge and enlightenment, are the type of spiritual stereotypes I stay away from.
· Astrology isn’t the only topic of discussion – This blog acts as a personal development journal, sharing my life lessons and advice. On top of that, I am constantly reading up on the latest healthcare, skincare tools, anti-aging techniques, wellness practices and more. I’ll always try and personally experiment before sharing my opinions.
· I’ll aim to post every week(ish) – I want to publish weekly articles, but I will always follow my creative urge (whether this means posting more than once a week or less). Sometimes I may post notes on Substack instead of an entire article! Watch this space.
Join the community and learn alongside me.
‘Isn’t This The Same As Any Other Spiritual Brand? What Makes You Different?’
OTHERWORLDLY is far from your typical, cliché ‘woo-woo’ brand; it's a genuine exploration of wellbeing, driven by a profound appreciation and first-hand experience of how esoteric knowledge is valued in my culture—beyond the dismissive label of ‘pseudoscience’ often associated with it in the Western world. OTHERWORLDLY stands as a distinctive voice within the wellness landscape, amplifying the perspective of a dual-cultured Woman-of-Colour. My goal is to reclaim the narrative surrounding spiritual and ancient wellness practices, rooting this back to deep cultural connections and lived wisdom.
Promoting inclusivity and appreciation for the roots of wellness trends is important. As a POC-founded brand, I aim to shed light on the depth and significance of spirituality and cultural practices. Being raised in the West with Eastern roots hasn’t always been the easiest of paths to navigate in terms of identity and belonging, however, personally and professionally, I look to bridge the gap.
Besides that, I have some gripes with the way current popular astrology and wellness brands are leading the charge. Some of these horoscope websites and well-known social media accounts have millions of views for sharing snippets of daily wisdom and horoscope messages for each zodiac, which is all well and good apart from the fact that they lean extremely into the optimism and positivity – and you might question what’s wrong with that? Well, it just feels slightly inauthentic to me. It’s like the image of the fake spiritual stereotype; always happy, always at peace. But it’s usually the people that have gone through great challenge that are the most spiritual. With OTHERWORLDLY, I want to provide a raw and transparent account of my spiritual journey in hopes of people putting less pressure on themselves to maintain constant perfection or ‘zen’.
What I Intend To Do With This Substack Moving Forward
Moving forward, my goal with OTHERWORLDLY is to create a thriving community where we can share insights on health, wellness, fashion, and a more authentic perspective on astrology and spirituality. Every bit of advice, thought piece, and article you will find here is deeply personal and based on lived experiences. By sharing my journey, I hope to inspire you to be more vulnerable and open to your own path of self-discovery.
I aim to turn stories and experiences into wisdom that can help others who relate or wish to understand themselves better on an emotional and transformational level. This is a space for those seeking not only knowledge but also a deeper connection with themselves and the universe.
This blog is split into two sections: INNERWORLD and OUTERWORLD. The INNERWORLD is a guide on how to nurture your mind and soul. I write about astrology, spirituality, mindfulness, cultural musings, mental health, and my own personal life lessons. The OUTERWORLD is a resource for elevating the self; how to present and take care of your body; a curated selection of my favourite products and treatments in a world of overwhelming chaos. I speak on aesthetics, beauty, and fashion, sharing honest reviews on cosmetics and wellness products.
BRAND VALUES
OTHERWORLDLY brand values represent my commitment to creating a nurturing and diverse platform:
Continual Learning: Learning by experience; a continuous journey of personal evolution and development to help guide others in the best way possible.
Quality Over Quantity: Delivering high-quality content, information, and resources that resonate and provide genuine value. Not churning out content for contents sake.
No-Nonsense Approach: Speaking with transparency, delivering meaningful and practical insights, helping you cut through the noise and find clarity in your spiritual pursuits.
Cultural Diversity and Authenticity: Embracing and celebrating diverse perspectives, especially as a dual-cultured woman of colour. Knowledge rooted and grounded in cultural history – no false social media spiritualism!
Nurturing Connection, Building Community: Creating a platform that encourages individuals to connect with themselves, others, and the world around them, promoting holistic well-being and balance.
Empower Others: Offering practical tools, insights, and resources to guide individuals on their transformative journey towards personal growth.
Wholeness through wellness – live OTHERWORLDLY.
Glad you were recommended to me.
Fantastic concept, looking forward to learning more.